Content Summit 2025 has ended!

Seamless Storytelling: Creating Cohesive Content Across Multiple Mediums

After 10+ years leading in-house brand design for late-stage startups, Brennan went fully independent in 2023. Today, his design studio provides on-demand design & direction for ambitious marketers in Tech.

Seamless Storytelling: Creating Cohesive Content Across Multiple Mediums

Shoshana Luria is a dynamic B2B content strategist with over eight years of experience crafting compelling brand narratives that drive engagement and business growth. With a background in finance, retail, SaaS, and tech, she has helped both startups and major enterprises translate vision, data, and trends into impactful, results-driven content. Passionate about consumer psychology and human-centered marketing, Shoshana believes that the best campaigns blend storytelling with strategy. She specializes in creating digital experiences that resonate with audiences and build lasting brand trust. When she’s not shaping content strategies, you’ll find Shoshana immersed in psychology podcasts, planning her next trip, or dancing Salsa.

Content Trends for 2025 and Beyond: What's Next

Arnav works on the Market Research team at HubSpot, focusing on uncovering emerging marketing and consumer trends.

Content Cafe Reel Talk: B2B vs B2C Video Round Up

Emily is your favorite doom scrolling, idea generating, chronically online, social-obsessed creative. Currently the Social Media Manager for Best Western Hotels & Resorts, she specializes in overall strategy, content creation, and influencer marketing.

People Buy The Story You Tell, Not The Product You Sell

Maury Rogow, CEO of Rip Media Group, has launched over 200 brands and 3 successful startups using the storytelling structure he learned producing films in Hollywood. One of his earliest pivotal learnings was being a part of selling a start-up to Cisco Systems for $2 Billion. As founder and CEO of Rip Media Group, he helps clients as varied as tech giants Cisco, Comcast and LexisNexis as well as Danaher and hundreds of biotech companies move from start-up to multimillion dollars in revenue.

AI Content Mastery Workshop: 10x Your Impact (and Cut Your Workload in Half)

Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google's marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices. Her expertise has earned her recognition in publications like The New York Times, The Wall Street Journal, Wired, Forbes, and CIO.com.

Value, Not Noise: Build an Authentic Brand on Social (and Get Your Boss to Back It)

Rhonda Hughes is a storyteller and content marketing leader with 18+ years of experience helping brands like Zoom, Spiceworks, Mural, SurveyMonkey, Citrix, and GoTo connect and engage their audiences. She believes the best marketing creates value—not noise—by putting the audience first, grounding strategy in data, and being intentional about not just what stories you tell, but how and where you tell them. Her team’s work has been featured by Mashable, Business Insider, HubSpot, Sprout Social, KISSmetrics, and the Content Marketing Institute, and recognized with awards including Best B2B Brand Campaign on TikTok, Top 50 Women in Content, and North Bay’s 40 Under 40.

Content Cafe Reel Talk: B2B vs B2C Video Round Up

As the Social Media and Internal Communications Manager at Flywire, a global payments enablement and software company, Sam Mackowitz has over seven years of experience in creating and executing effective social media strategies that drive brand awareness, engagement, and conversions. She manages Flywire's social media presence across multiple platforms, including Facebook, X, LinkedIn, Instagram, YouTube, and TikTok, and collaborates with the global marketing team to align social media campaigns with business goals and values. Mackowitz is passionate about leveraging the power of social media to connect with and delight customers, partners, and prospects, as well as to showcase the company culture and diversity. She has a proven track record of increasing Flywire's social media reach, impressions, followers, and leads through paid and organic tactics, as well as innovative and creative content. Follow along: #InsideFlywire.

Content Cafe Reel Talk: B2B vs B2C Video Round Up

Beth leads content marketing for the Academia & Government sector of Clarivate, a global research and analytics firm. Her 30-year career in creative services and communications spans automotive, aviation, has-been musicians and candy manufacturing, but has been focused on the knowledge industry, particularly libraries and academic publishers.

AI Content Mastery Workshop: 10x Your Impact (and Cut Your Workload in Half)

Charles is a Senior Product Manager at PlayPlay, specializing in AI-driven features. Passionate about artificial intelligence, he has focused in recent years on developing AI-powered tools, including PlayPlay’s AI Video Assistant. Actively engaged in the AI ecosystem, he contributes in the community by participating in and/or producing content like webinars, guides, and more.

Lean, Mean Marketing Team? How to Scale Video Production In-House Without Losing Your Mind

Brittany Du Bois is an author, game writer, and content professional of over seven years across the tech, media, education, and health & wellness industries (previously at Campus, NBCUniversal, MSNBC). Serving as Content Marketing Manager for North America at PlayPlay, the leading video creation platform for enterprises, Brittany leads content efforts across the digital and physical landscape to take video to the next level.